About
Taylor
Darnell-Sibal
Builder and operator
I work from the
Ground Up
I build things. I clarify things. I bring structure and direction when the work is important but messy.
I started in brand and paid media. I evolved through influencer strategy, affiliate growth, campaign architecture, and national-to-local rollout. I’ve led multi-million dollar budgets. I’ve helped someone name an idea they scribbled on a napkin.
I run this studio:
🪱 In It First for early-stage thinkers and brand starters
💼 Tailor Digital Strategies for strategic consulting, high-growth projects, and fractional leadership
Outside of this, I also run a small portfolio of short and long term rentals. We started by listing a room in our home on Airbnb to make extra income, and used that to fund our first rental property. It’s been one of the most hands on ways I’ve learned to create experiences that actually work for people in real time.
Fun facts: I'm a newer tennis player and a dreamer by nature.
ABOUT ME
What I've Done
Albertsons Companies (Full Time)
National + division campaign strategy, influencer + affiliate growth.
Ford Motors (Contract)
Digital campaign support, strategic partner alignment, comms integration
Microsoft (Contract)
Brand storytelling and partner positioning for multi-market initiatives
The Henry / Fox Restaurant Concepts (Contract)
Go-to-market strategy, content rollouts, brand refresh consulting
Slam Club (Founder)
A first-of-its-kind wrestling gym in Dallas focused on high-level training, culture, and community
Decarbind (Creative Director + Strategist)
Naming, full brand identity, go-to-market, UX, and scientific storytelling for a PhD-founded energy startup
Speaking + Press
I speak on:
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Modern brand architecture
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Strategic media planning (national/local)
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Influencer and affiliate ecosystem strategy
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The creative process behind early ideas
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Leading as a woman through clarity and constraint
→ [Request Taylor to Speak]
→ [See Past Events / Interviews]
→ [Press Kit]
What I’m Building
Right now, I’m growing:
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Slam Club – with my sister, a high-performance wrestling and training gym
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In It First – idea support for early-stage thinkers
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Studio of Taylor Darnell – strategic client work, brand platforms, and partnerships
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Select speaking engagements, guest teaching, and media work
Future things I’m exploring:
→ A book
→ An idea accelerator
→ Founder retreats
→ Investor-backed platform incubation
Want to talk?
Reach out now.