in it first
Before The
Launch
Built for what happens
before the launch.
In It First is where founders, creatives, and early thinkers come when something’s pulling at them but they don’t know what shape it’s supposed to take yet.
No pitch decks. No pressure to be ready. This is a working session.
SERVICES
First Review
You have an idea, whether it’s a paragraph, a note, a pitch, or something in-between and I send back a written review that helps you see what it is, what it could be, and what to do with it.
A clear breakdown of what’s working, what’s missing, and how to move forward.
Includes:
– A written review of your idea
– Feedback on what’s strong / unclear / underdeveloped
– Naming feedback or suggestions (if needed)
– Competitive or category context
– Clear, calm next steps
Delivered within 72 hours. NDA included.
Strategy Track
You want to talk it out, ask questions, or explore a direction.
The Strategy Track includes the full First Review, but adds two short calls—before and after—to give the idea more room to stretch and evolve.
We’ll use the time to figure out what’s happening underneath your idea, what you’re really trying to build, and what would make it stronger.
Includes:
– 15–20 minute kickoff call
– Full written First Review
– Follow-up conversation
– Recap summary
Ping
This is for the “can you just look at this?” moment.
You’ve already worked together or you’re already in motion and you just need a reaction.
A quick note. A name. A tweak. A shift.
Send one focused question. I’ll send a written reply.
Feedback that actually moves things forward.
Includes:
– One focused question or item
– Voice memo or short written response
– Straightforward, honest feedback—fast
Only available to past clients or in-progress ideas.
Not ready yet?
Join the list for early ideas, prompts, and resources from the studio.